(907) 272-1421 | info@rulien.com

Tips to Boost Client Appreciation Efforts… Even When Time is Tight

Don Rulien

February 15, 2018

When you are super busy running a business, it can be easy to let customer appreciation slide to the bottom of your long to-do list. The problem is, if you don’t show your customers love on a regular basis, they’re going to feel neglected, which can put their continued loyalty at risk.

Good news! You don’t have to spend a lot of time to make your customers feel appreciated. The following ideas coupled with your genuine gratitude makes it easy to show how much you care.

Send an unexpected treat. Imagine receiving an unexpected gift card or a sampler of delicious local fare. Offering a simple treat “just because” will show your appreciation and go a long way toward keeping your customers loyal. Time involved: Maybe five minutes to buy something online or to call a local bakery or food delivery service.

Give a shout out on social media. When your clients achieve an important milestone, take a minute to recognize it by posting your congratulations on Facebook, LinkedIn or Twitter. You can also share your customers’ content to add an extra level of engagement. Time involved: One minute or less.

Pick up the phone or schedule a video conference. While sending emails and texts is great, picking up the phone or having some virtual face time once in a while is important. Schedule a short “check in” call every quarter to show your clients that you appreciate their feedback. 
Time involved: 10 to 15 minutes.

Profile them. Here’s a win-win strategy for appreciating your clients and growing your business. Ask them if you can write a success story for your website or other marketing channel about how they are benefiting from working with you. They’ll get exposure and you’ll get social proof to help win more clients. Time involved: 90 minutes to interview, write the profile and post it on your website.

Offer referrals. The best business relationships are mutually beneficial. One of the best ways to appreciate the business your customers do with you is to return the favor, either by using their services yourself or by referring them to others.  Time involved: 10 minutes to either reach out yourself or to make an introduction.

Author Kevin Starts wrote, “Every contact we have with a customer influences whether or not they’ll come back.” Even if you are short on time, these tips can help you and your staff create meaningful contacts with your customers that show how important they are to you!

   

Back to List


BOSS is the answer to your back office headaches. Our cloud-based solution enables you to hand complex accounting tasks over to us. We work the numbers while providing you 24/7 access to your data—and all at a fixed, affordable monthly fee.

read more

 Testimonials

"As a lifelong Alaskan who has been involved in the financial services industry for over 36 years, I have had the pleasure of not only being a client of Rulien + Associates, but have referred a number of clients to them for assistance on tax, financing, bonding, business succession and estate planning needs. Rulien + Associates was founded on two primary principals, integrity and providing the highest levels of customer service..."

Robert L. Shake, Business Development Officer
read more

"It has been my good fortune to have enlisted the services of Rulien + Associates for the past several years. They have provided me with expert guidance and timely help in tax preparation, estate and tax planning, family trusts, property sales, and retirement preparation. I am indebted to them for their assistance and for the sense of security I now enjoy."

John D. Erkmann, MD
read more

"Making the switch to Rulien + Associates, LLC was the best and easiest business decision I have made. They are at the top of their game and always working to help me reach my business goals. They treat clients like family and are always just a phone call away to offer guidance. They take care of all my business needs from financial statements, payroll, bookkeeping, and year-end taxes. Regardless of the size of your business, they treat all clients with respect and outstanding service."

Sharon Athascote
read more

"We switched to Rulien + Associates five years ago and have never looked back. They manage all of our accounting related needs for our four restaurants. They’ve always been great about explaining complex topics in ways that we can understand and a result, we are much more accounting savvy.  Their billing is extremely fair and we get great value for our money because our accountant is fast and thorough.  We enjoy and look forward to our meetings with them and trust their advice! We recommend Rulien to anyone looking for experienced and capable accountants."

Laile Fairbain
read more

Latest from Our Blog


Learn More